Bring your data to life with Google Data Studio

Google Analytics, or simply known as GA, is a service offered by Google that generates detailed statistics about the visitors to a website. It is primarily used to analyze data from traffic coming from search engines, but can also be used to supplement organic traffic data with information collected via e-mail marketing and advertisements. GA offers a range of features such as conversion tracking (where it tracks the percentage of people that take a desired action, such as filling out a contact form, buying a product or even watching a video), real-time reporting (which allows the owner to see how many visitors are on their website at any given time) and e-mail reports (which enables the owner to track and monitor conversions and other important events via e-mail).